Sunday, 24 May 2015

Portfolio- Section D

Section D- Review a PR case study

Title: Nestle NAN H.A. 1 Gold baby formula 'making children sick'
Date: 8th August 2012

Define:
In the case study of Nestle controversy infant formula, the company was boycotted for over 20 years, for allegedly being involved in the death of infants in improverished countries. In these case, it appears that the infants’ death is not due to use of the formula but rather misuse of the formula on the part of parents. Nestle’s defense was that they had never advocated bottle feeding as a replacement for breast feeding, that their solution can be a healthy supplement to natural breast milk especially when mothers’ diets are deficient, that due to busy work scheduled some mothers chose to feed their babies with bottle rather than breast milk.

Values:
Responsible, caring and professionalism ( Nestle)

Principle:
Deontology- while the baby formula itself is healthy, if customers misuse the product the net consequences could be negative. In the other word, there is an ethical and moral responsibility to educate customers in how best to use the product.

Utilitarian- the sacrifice required to improve the education of customers and the training of sales person does indeed increase happiness or at least reduce suffering and unnecessary deaths, thus it would be morally and ethically.  

Loyalties:

In my point of view, Nestle has claims that their baby formula has been scientifically proven to be healthier than many alternatives, there are many vulnerable children who were dying unnecessary due to their parents misuse of the product. I think solving unnecessary suffering could be made into a universal maxim and from consequentiality  view  the increased happiness and reduced suffering would justify the effort to educate customers in the proper use of the baby formula. 

Portfolio- Section C

Section C- Online Forum- Forum1-4

Forum 1:

There are generally three branches of ethics which are metaethics, normative ethics and applied ethics. Metaethics, which is concerned with questions about what whether or not morality exists, and what it consists of if it does. For example, we will ask’ Do moral facts exist? If so, what are they like, and are they reducible to natural facts?’. Normative ethics, which is concerned with how moral values should be developed. For example, ‘what moral principles should we use in order to decide how to treat animals, when lying is acceptable, and so on?’. Applied ethics, which deals with how moral values can be applied to specific cases. For example, ‘Is absorbtion morally right? How should we treat animals? What political and economic systems are most moral’.
Besides, metaethics is the area of ethics which specifically deals with the nature of ethics. While normative and applied ethics are concerned with developing and applying moral values for the everyday world, meta-ethics focuses on the nature of ethics (or morality) itself. Meta-ethics is concerned with the present status of morality in the eyes of individuals, and with whether or not that status is correct or desirable.
Moreover, normative ethics is the area of ethics which discusses ethical standards and sources of morality. It is distinct from metaethics, which discusses the metaphysics of ethics and the validity of discussion of morality. Within normative ethics are the ethical theories, or moral theories, which describe a source of morality and describe how this morality ought to be applied in general. These theories include consequentialist theories, such as utilitarianism, and deontological theories, such as social contract theory, among others.









Forum 2:

Case: One year’s jail for Physical Education teacher who kissed 12-year-old pupil

A physical education teacher who hugged and kissed a 12-year-old pupil after striking up a relationship with her has been sentenced to a year in jail.
The 37-year-old Singaporean would take the girl to his home or meet her in the sports hall of his primary school in eastern Singapore – and was not even deterred when her father found out about them. The man, who cannot be named due to a gag order, last week pleaded guilty to three charges under the Children and Young Persons Act, all of which related to events that took place in 2013. A further five charges were taken into consideration during sentencing.
The Court heard that he got to know the victim in July 2012 when he became her PE teacher. On one occasion, when he helped her to upload pictures from a school trip onto her thumb drive, he exchanged numbers with her and began texting her on a daily basis. He told her he liked her more than other students. The married father of a four-year-old girl showered the pupil with gifts, called her his “dearest” and constantly told her that he missed her. In an effort to keep their relationship secret, he told her to delete her text messages.
When the girl’s father discovered them and confronted him, he continued with the relationship. He would go on to invite the girl into his home, where they would hug and kiss on the forehead and lips though they did not have sex. The teacher stopped only when the girl’s father complained to the school’s principal, who in turn lodged a police report.
In mitigation, defence lawyer Tito Isaac quoted medical reports that stated his client was neither a paedophile nor a sexual predator. He also said his client had been given the “most caring teacher award” from his school in 2012, and had committed those offences because of stress and “marital problems”. But District Judge Shaiffudin Saruwan was not convinced, saying that the accused had chances to “show good sense and maturity” to stop his actions, but chose to carry on.
Define: A physical education teacher who hugged and kissed a 12-year-old pupil after striking up a relationship with her has been sentenced to a year in jail. Defence lawyer said that the teacher has won “most caring teacher award” from his school, the action he did just showing the love and caring to his pupil. However, the District Judge was not convinced, he said the evidence can’t become a motive to crime.
Value: Positive- fairness, child’s psychological balance, judgement
           Negative- sexual problem, childhood shadow, abnormal fear, dishonesty, moral
Principles: Deontology- in this case, the motive of caring between teacher and pupil is formed. And the action of showing love and caring to pupil is obvious. However, if the action is exceed, it will harm pupil’s physically and mentally.
Moral Virtue: As a teacher, he should comply with moral. He cannot change those chances become the motive to approach pupil.
Loyalties: Teachers are entrusted with having the good judgment, maturity, and professionalism to not act on sexual impulses toward students that may exist because of the daily contact, individual help with schoolwork, and mentoring position they hold. Teachers should be role models to their students and not abuse that relationship.
In my point of view, the license of teacher should be banned. One year jail only provide the chance to wall thinking; However, license been banned can stay a lesson to the teacher. If he wants to teach again, he need reapply. 
Perhaps this case will leave a lesson to all teacher, not to cross their mind and their moral.
Sources: http://www.straitstimes.com/news/singapore/courts-crime/story/former-teacher-sentenced-year-prison-hugging-kissing-student-20150

















Forum 3:
Privacy has many meanings. The most general is freedom from interference or intrusion, the right "to be let alone," a formulation cited by Louis Brandeis and Samuel Warren in their groundbreaking 1890 paper on privacy. This recognizes that each person has a sphere of existence and activity that properly belongs to that individual alone, where he or she should be free of constraint, coercion, and even uninvited observation. As we would say today, each of us needs our own "space". Most would recognize the protected sphere to include personal opinions, personal communications, and how one behaves behind closed doors, at least as long as these do not lead to any significant threats to society. Many would also include behavior within the family and other intimate relationships in that sphere.
Four Privacy torts: 

1.Intrusion of Solitude- This type of invasion of privacy is commonly associated with someone illegally intercepting private phone calls, or snooping through someone's private records.

2.Appropriation of Name or Likeness- Plaintiffs may make a claim for damages if an individual or company uses their name or likeness for benefit without the other party's permission.

3.Public Disclosure of Private Facts- Legal action may be taken if an individual publicly reveals truthful information that is not of public concern and which a reasonable person would find offensive if made public.

4.False Light- It allows an individual to sue for the public disclosure of information that is misleading or puts that person in a "false light", but not technically false.





 Forum 4:

Citizenship is a massively contested term. One of the most influential definitions of citizenship however, is that of T.H. Marshall, who envisages citizenship as involving three elements, civil, political and social. In the narrow sense, citizenship means being a legal member of a political community or state, usually because of where you live, where you were born or family ties. It involves having certain rights, responsibilities and duties - legal, social and moral.
The civil element is composed of the rights necessary for individual freedom. Example: Every blogger should behave what they wrote on their blog post because it will directly influence their reader or public.
The political element involves the right to participate in the exercise of political power. Example: Every citizen has the opportunity to vote when they were 21 years old.

The social element involves the range of rights to welfare, security and to live the life of a civilized being according to the standards prevailing in the society. Example: Government provided some welfare to poor people and disability people.

Portfolio- Section B

Section B- Weekly discussion

Local news:
Title: Mara offers ‘second chance’ to Malaysian student in UK child porn case
Date: 5 May 2015
Place: Petaling Jaya

Define:
The 23-year-old Malaysian had been awarded a scholarship to study mathematics at Imperial College London. He convicted of being in possession of extreme pornographic images and videos of children will be given a chance to continue his studies once he returns home. However, Majlis Amanah Rakyat (Mara) council member, Nazir Hussin Akhtar Hussin said the second chance was not only extended to Nur Fitri but also other exemplary students sponsored by Mara that face the same fate because they are national assets.

On MARA side,
- "He is a smart student and it is a pity to waste someone who can be an asset to the country”
-  "This proposition is a way of our support to him. Personally, I agree. We will provide our support in various forms for him to reshape his identity,"
          
          On other petitions side,
          - "Hopefully Mara will not waste public funds. #NoSecondChance," Khairy, who is          Youth and Sports Minister, said in a Twitter posting today 
                      - "I strongly believe he doesn't deserve the scholarship. If he wants to continue his studies, he should be paying for it himself and I want his location to be disclosed as I want to know if there is a child predator living near me, 
         -"Malaysians are hungry for study loans and aid, and there are many students on the waiting list,"

Values: Caring, sympathy, hopeful (MARA)
             Ungrateful, obsessive (Student)
                        Wise, Caring (Khairy)

Principle:
                Moral Virtue (MARA – Trust)
¢  MARA believes giving a second chance to the student would eventually become a valuable return to the country

Deontology (Khairy)
¢  Khairy strongly opposes the idea of giving the student a second chance, he hoped that MARA would not waste the public funds on the student as there are many other young talented students out in the country in hope to acquire study loans and aids.

           Loyalties: In my point of view, I agree with Khairy’s point of view. Nur Fitri should give  himself a second chance by continuing his studies at his own expense and not at the expense of MARA. This is the only way he can learn his lesson. Besides, it is unfair to other scholars who lost their scholarship for more minor offences and there is also no guarantee that he would not repeat the same mistake again.






International news:
Title: Nivea deletes video slammed for shaming Singaporean women with dark arm pits
Date: 3 March 2015
Place: Singapore/ Nivea’s Singapore Facebook page
Define:Body care brand Nivea has come under fire in social media and by a women’s rights group in Singapore for stigmatising women with dark arm pit skin. A three-minute video posted on Nivea’s Facebook page features a young Singaporean woman --Maimunah Bagharib (youtube star) who is shunned by members of the public because she has darkly coloured arm pits. The film promoting NIVEA Extra white & firm Q10 deodorant.

Gender equality group, AWARE Singapore, stated “Apparently having the ‘wrong’ colour of armpit makes you unfit to interact with other human beings. This is supposedly humour – but is promoting shame and insecurity about our bodies a laughing matter? Some commenters let NIVEA know about their objections – good on them!”

Values:
Disrespectful, unfair, bias (NIVEA)
Respect of gender (AWARE Singapore)

Principle:
Deontology (NIVEA)- Nivea released an advertisement to promote it's product and also to educate about it is alright to have certain flaws on your body. However, after they published the ads on their facebook page, it has gain a lot of negative comments and many felt that the advertisement creates unrealistic expectations on women to be “beautiful” at all times. At the end, they were forced to remove the ad.

Loyalties:
In my point of view, I think the ads is effective and humorous. It was a light-hearted video that made us laugh. There were no thoughts running through my head about unnecessary levels of social pressure or the need to be beautiful at all times. Besides, I don’t think that deleting the ad is the best option. The main issue is not that these expectations exist, but more importantly, how we chose to respond to them. What we should do is not to shun and delete these ads away from the Internet, but to use them as lessons instead. The existence of the NIVEA advertisement could have been a great way to teach the younger generations about having dark underarms is normal and something can be done about them. When people learn to accept the inevitability of these occasional slip-ups, and to even laugh them off; society will in a better place.

Portfolio- Section A

Section A- 2 theories and 1 citizenship 

Deontological theory is a normative theory and the word deontology is derived from Greek word “deon”. which translates to ‘one must’. Deontology is also referred to as duty-based ethics. It is an approach to ethics that addresses whether the motives behind certain actions are right or wrong instead of focusing on whether the results of the action are right or wrong. It is based on each individual’s duty or obligation towards each other, all living things, and the environment based on moral beliefs and values. It teaches about always acting in good faith and adheres to the Golden Rule to treat others the way you want to be treated by them.

 For example, an accounts payable clerk is responsible for reviewing invoices and financial reports, such as expense reports, to ensure that they follow and conform to policy and then issuing prompt payment. If the company policy required original receipts to justify the items on the expense report, and the employee submitted only photocopies, a clerk with a deontological ethic may decline the report and require the originals to be re submitted. This clerk behaves in this manner because he believes that he has a duty to follow the full and literal policy that the employer has provided to him. He follows this ethic whether the need for originals instead of copies made any difference in the end results. This accounts payable clerk could have saved the company from paying out more than was necessary thus saving the company money.

Besides, Teleology theory is referred to as results-oriented ethics. It focuses on the purpose of each action and whether there is an intention or meaning for the action. It deals with the consequences of an action. It involves examining past experiences in order to figure out the results of present actions. An example of which is utilitarianism which is also referred to as the greatest happiness principle. It measures how much overall pleasure can be derived from a certain action and how much pain is averted. While deontology is based on man’s absolute duty towards mankind and how it is given priority over results, teleology is based on the results of an action and on whether an action produces greater happiness and less pain.

For example, animal testing is an good example. The moral choice here is to put an animal through pain, or to not. Basically, the reasoning behind defending animal testing in say, a shampoo factory, is that it's for the greater good- if the animal gets hurt now, then we are saved later on. This is teleological because the moral choice was decided upon the probability of a good outcome: the animal is tested upon, we get shampoo. A consequentialist action is one where the being pursues an action because it is right, and is thus rewarded with a positive outcome. In the shampoo scenario, a person may avoid animal testing, and be thus rewarded with a nice shampoo bar from Lush. 

Moreover, social right encompasses a “whole range” of rights, says Marshall, from “a modicum of welfare and security to the right to share to the full in the social heritage and live the life of a civilized being according to the standards prevailing in society.” These rights find their institutional home in what, with some variation, has now been characterized as a welfare state. Social rights mitigate inequalities generated by market economies without abolishing markets.

 For example, in Scandinavia, it is now customary to have several mechanisms that help women live the life of men. This has also signified changes in reality. Women work like men, their education is in general better than that of men and Finland is perhaps the only country in Europe where women with small children work full time (which does not mean that domestic work is in any way less demanding than elsewhere, as men's de facto responsibility for house work has not significantly increased). Estimated by such indicators as integration in labour force and education, equality is well advanced, but problems are still great as concerns.