Section
D- Review a PR case study
Title: Nestle NAN H.A. 1 Gold baby formula 'making
children sick'
Date: 8th August 2012
Define:
In the case study of Nestle controversy infant formula, the
company was boycotted for over 20 years, for allegedly being involved in the
death of infants in improverished countries. In these case, it appears that the
infants’ death is not due to use of the formula but rather misuse of the
formula on the part of parents. Nestle’s defense was that they had never
advocated bottle feeding as a replacement for breast feeding, that their
solution can be a healthy supplement to natural breast milk especially when
mothers’ diets are deficient, that due to busy work scheduled some mothers
chose to feed their babies with bottle rather than breast milk.
Values:
Responsible, caring and professionalism ( Nestle)
Principle:
Deontology- while the baby formula itself is healthy, if
customers misuse the product the net consequences could be negative. In the
other word, there is an ethical and moral responsibility to educate customers
in how best to use the product.
Utilitarian- the sacrifice required to improve the education of
customers and the training of sales person does indeed increase happiness or at
least reduce suffering and unnecessary deaths, thus it would be morally and ethically.
Loyalties:
In my point of view, Nestle has claims that their baby formula
has been scientifically proven to be healthier than many alternatives, there
are many vulnerable children who were dying unnecessary due to their parents
misuse of the product. I think solving unnecessary suffering could be made into
a universal maxim and from consequentiality view the
increased happiness and reduced suffering would justify the effort to educate
customers in the proper use of the baby formula.
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